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Privacy Policy

Effective Date: 18th September 2025

1. Introduction

This page informs you of our Privacy Policy regarding how LeadPerk (“we”, “our”, or “us”) collects, uses, discloses, and protects the personal data of users who access or interact with our website, services, or communications.

We are committed to handling your personal information in accordance with applicable privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada, the General Data Protection Regulation (GDPR) in the European Union and United Kingdom, and relevant U.S. state privacy regulations where applicable.

By using our website or services, you agree to the terms of this Privacy Policy. This Privacy Policy applies in addition to the Terms and Conditions of www.leadperk.ca 

2. Scope of this Policy

This Privacy Policy applies to all individuals who interact with LeadPerk through our website, located at www.leadperk.ca, or through any other means of communication including email, phone, or contact forms.

It explains:

  • What personal data we collect and how we collect it

  • How we use, store, and protect your data

  • The legal basis for processing your data (where applicable)

  • Your rights and how you can exercise them

  • How to contact us with questions or concerns

Additional provisions may apply depending on your jurisdiction (see Region-Specific Privacy Rights below).

This Privacy Policy does not apply to LeadPerk employees, contractors, or job applicants, whose data may be governed by separate policies. 

3. Definitions

For the purposes of this Privacy Policy:

  • Service refers to all products, services, content, tools, and features provided by LeadPerk, including but not limited to our website (www.leadperk.ca), consultancy services, project-based engagements, and any related communications or platforms.

  • Personal Data means any information relating to an identified or identifiable individual.

  • Usage Data refers to data collected automatically through the use of the Service or from the Service infrastructure itself (e.g., page views, session duration, IP address, device information).

  • Cookies are small text files stored on your device (computer or mobile) to help websites remember your preferences and understand user behavior.

  • Data Controller means the person or organization that determines the purposes and means of processing personal data. For this Privacy Policy, LeadPerk is the Data Controller of your Personal Data

  • Data Processor (or Service Provider) refers to any natural or legal person, public authority, agency, or other entity that processes Personal Data on behalf of the Data Controller. We may engage third-party Service Providers to assist in effectively processing your Personal Data in order to provide and improve the Service.

  • Data Subject (or User) means any living individual who is using our Service and is the subject of Personal Data. 

4. Personal Data We Collect

We collect only the personal data necessary to fulfill the purposes outlined in this Privacy Policy. No additional personal data will be collected without first providing notice to you and, where required, obtaining your consent.

4.1 Information You Provide to Us (Personal Data)

While using our Service, you may voluntarily provide us with certain personally identifiable information (“Personal Data”) that can be used to contact or identify you. This may include, but is not limited to:

  • First and last name

  • Email address

  • Phone number

  • Autofill data (such as saved addresses or contact details)

  • Any other information you submit through forms, emails, phone calls, or other communications with us

4.2 Data Collected Automatically (Usage Data)

When you access and interact with our website, certain information may be collected and stored automatically. This data may include:

  • your computer's Internet Protocol address (IP address)

  • General geographic location (based on IP)

  • Device and browser information

  • Pages and content viewed

  • Links clicked and navigation paths

This information is collected to improve the performance, security, and user experience of our website, and to analyze usage trends.

4.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information and enhance your experience on our Site. For detailed information about the types of cookies we use, their purposes, and how you can manage your preferences, please see our Cookie Policy.

4.4 Information We Receive from Third Parties

In addition to the information you provide directly, we may receive personal data about you from third-party service providers that we use to operate our Service and improve your experience. These third parties may include, but are not limited to, marketing platforms (such as HubSpot, Google Ads, Facebook), analytics providers, and customer relationship management systems.

The data we receive may include your contact information, demographic data, interaction data, and other relevant information collected in accordance with their privacy policies.

We use this information to better understand your preferences, deliver personalized content, and improve our services. For more details on how these third-party services handle your data, please refer to their respective privacy policies.

5. How We Use Personal Data

5.1 Our Direct Use

 LeadPerk uses the personal data we collect for the following purposes:

  • To provide and maintain our Services – including responding to inquiries, fulfilling requests, and delivering products or services you have requested.

  • To notify you about changes to our Services – including updates to features, terms, or policies.

  • To enable interactive features – such as forms, chat functions, or other tools, when you choose to use them.

  • To provide customer support – including troubleshooting, resolving issues, and responding to questions.

  • To analyze and improve our Services – by gathering insights on how our website and services are used, so we can enhance performance, security, and user experience.

  • To monitor usage and ensure security – including detecting, preventing, and addressing technical issues, unauthorized access, or fraudulent activity.

  • To comply with legal and regulatory obligations – such as recordkeeping, tax, or reporting requirements.

  • To send marketing communications – such as newsletters, special offers, or information about products, services, or events similar to those you have already purchased or inquired about, unless you have opted out of receiving such communications.

We do not use your personal data for purposes other than those listed above unless we have obtained your consent or are legally required to do so.

5.2 Service Providers

We may engage trusted third-party companies and individuals (“Service Providers”) to help us deliver and improve our Service. These Service Providers may perform tasks such as:

  • Website hosting and infrastructure

  • Customer relationship management (CRM)

  • Email delivery and communication tools

  • Payment processing

  • Technical support and maintenance

Service Providers only have access to your Personal Data to the extent necessary to perform these functions on our behalf. They are contractually bound not to disclose or use your data for any other purpose, and they must implement appropriate safeguards to protect your information.

5.3 Analytics and Advertising Partners

We may use third-party analytics and advertising partners to help us understand how our Service is used, measure the effectiveness of our marketing, and deliver more relevant content and advertisements. These partners may place cookies or similar technologies on your device to collect information about your online activity across our Service and other websites.

Examples of such partners include:

  • Google Analytics – to monitor and analyze web traffic.

  • Google Ads / Facebook Ads – for remarketing and targeted advertising.

  • Other advertising networks and analytics providers that assist us in optimizing our marketing.

These partners process data in accordance with their own privacy policies. They may combine the data collected through our Service with information they collect elsewhere to deliver targeted advertising.

You can opt out of certain data collection and advertising practices by following the links below:

6. Consent

By accessing or using our services, you acknowledge and agree to the terms outlined in this Privacy Policy. Where we rely on your consent as the legal basis for processing your personal data (e.g., for marketing subscriptions or cookie use), you may withdraw that consent at any time.

Consent may be provided through:

  • Submitting opt-in forms on our website (e.g., contact forms, newsletter subscriptions)

  • Actively checking a box or toggling a setting to indicate agreement

  • Continuing to use our website after being presented with a clear notice (e.g., cookie banner)

You can withdraw your consent at any time by contacting us at privacy@leadperk.ca, or by using opt-out links in our communications. Withdrawing consent does not affect the lawfulness of processing conducted before your withdrawal.

Note: In some cases, particularly for B2B communications, we may rely on our legitimate interests or applicable implied consent rules under relevant data protection laws to contact you. You always have the right to opt out of such communications at any time. This provision applies only where permitted by local law (e.g., implied consent under Canadian anti-spam legislation).

We do not collect or process sensitive personal data unless we have obtained your explicit consent and it is necessary for a clearly defined and lawful purpose as permitted by applicable data protection laws.

7. Legal Basis for Processing

We only collect and process personal data when we have a lawful basis to do so. The legal basis depends on the type of personal data, the purpose for processing, and the jurisdiction involved.

7.1 Canada

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws. Our primary basis for processing personal information is your knowledge and consent. In certain cases, we may also process personal data without consent where permitted by law — for example, to prevent fraud, ensure network security, comply with legal obligations, or for other reasonable purposes that a reasonable person would consider appropriate in the circumstances.

7.2 United States

We process personal data in accordance with relevant federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA/CPRA), the Virginia Consumer Data Protection Act (VCDPA), and similar frameworks. Our legal bases include:

  • Contractual necessity – to perform a contract with you or provide requested services.

  • Consent – where required by law or for specific categories of processing.

  • Legal obligations – where processing is necessary to comply with applicable laws.

  • Legitimate business purposes – such as providing services, improving operations, ensuring security, and preventing fraud.

7.3 European Union (EU)

If you are located in the European Economic Area (EEA), we process personal data only where a lawful basis under Article 6 of the General Data Protection Regulation (GDPR) applies. This includes processing that is:

  • Necessary for the performance of a contract with you, or to take steps prior to entering into a contract.

  • Based on your consent for one or more specific purposes.

  • Necessary to comply with legal obligations to which we are subject.

  • Necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms.

7.4 United Kingdom (UK)

If you are located in the UK, we process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. The legal bases we rely on mirror those outlined for the EU in Section 7.3.

7.5 International

For jurisdictions outside of Canada, the United States, the European Union, and the United Kingdom, we will process personal data in accordance with applicable local privacy and data protection laws. Where no specific legal framework applies, we handle personal data in line with the principles of this Privacy Policy and rely on the following lawful bases, as appropriate:

  • Consent – when you have provided clear consent for us to process your personal data for a specific purpose.

  • Contractual necessity – when processing is necessary to provide you with services or fulfill our obligations under a contract.

  • Legal obligations – when processing is required to comply with a law or regulation.

  • Legitimate business interests – when processing is necessary for our legitimate business purposes (such as providing services, improving operations, ensuring security, and preventing fraud), provided those interests are not overridden by your rights and freedoms.

8. Who We Share Personal Data With

8.1 Employees
 We may share personal data with employees or authorized personnel within our organization who require access to such data to perform their duties and to fulfill the purposes described in this Privacy Policy.

8.2 Third Parties and Partners
We may share your personal data with third-party partners, service providers, or with analytics and advertising partners as described in Section 5.3. Where required by law, we will seek your consent before such sharing.

Such partners may include, but are not limited to:

  • Marketing and advertising service providers

  • Data analytics providers

  • Event coordination teams

We take all reasonable measures to ensure that any third parties with whom we share your data comply with strict data protection standards and use your information solely for the purposes agreed upon.

Please note that if you follow links from our Site to external websites, we are not responsible for and have no control over the privacy practices or policies of those third-party sites.

9. Additional Disclosures

Depending on where you live, additional privacy rights or requirements may apply. We provide the following disclosures to ensure transparency across the jurisdictions in which we operate.

9.1 Canada

Under PIPEDA and applicable provincial privacy laws:

  • We will always identify the purposes for which we collect personal information.

  • We will not use or disclose your personal information for new purposes without your consent, unless permitted or required by law.

  • You have the right to access, correct, or challenge the accuracy of your personal information.

9.2 United States

Certain U.S. state privacy laws (such as the California Consumer Privacy Act (CCPA/CPRA), the Virginia Consumer Data Protection Act (VCDPA), and others) grant residents specific rights. These may include:

  • The right to know what personal data we collect and how we use it.

  • The right to request access to or deletion of your personal data.

  • The right to opt out of the sale or sharing of personal data.

  • The right to non-discrimination for exercising privacy rights.

  • The right to correct personal data

9.2.1 Do Not Track (DNT) Notice

Do Not Track (DNT) is a browser setting that allows users to express their preference not to be tracked online. While LeadPerk itself does not track users across websites over time, our website uses third-party services—such as HubSpot, Google Ads, and Facebook—that may collect and track information about your browsing behavior across multiple sites.

As a result, we do not currently respond to browser-initiated DNT signals.

9.3 European Union (EU)

Under the General Data Protection Regulation (GDPR), you may have the following rights:

  • The right to access and receive a copy of your personal data.

  • The right to request rectification or erasure of personal data.

  • The right to restrict or object to processing, in certain circumstances.

  • The right to data portability.

  • The right to withdraw consent at any time, where consent is the basis for processing.

9.4 United Kingdom (UK)

Under the UK GDPR and the Data Protection Act 2018, individuals in the UK have rights equivalent to those listed for the EU in Section 9.3.

9.5 How to Exercise Your Rights

You can exercise any applicable privacy rights by contacting us using the details provided in our Contact Section or email privacy@leadperk.ca . We may need to verify your identity before responding to your request. We will respond within the timeframes required by applicable law.

9.6 Sale or Sharing of Personal Data
We do not sell personal data for monetary compensation. However, in certain circumstances we may share limited personal data with advertising partners for cross-context behavioral advertising, as described in Section 5.3. Where required by law (such as under the California Consumer Privacy Act), this type of activity may be considered “sharing.” You may opt out of such sharing at any time by following the instructions in Section 9.2 or by using the “Do Not Sell or Share My Personal Information” link available on our website.

In addition, we may disclose personal data in the following circumstances:

  • Legal requirements – when required by law, regulation, or legal process.

  • Business transactions – in connection with any potential or actual sale, merger, or acquisition of our company, provided that appropriate safeguards remain in place.

  • With your consent – as otherwise described in Section 8.2 (“Third Parties and Partners”), where sharing occurs only with your explicit consent.

9.7 Third-Party Links

If you follow links from our Site to external websites, please note that we are not responsible for and have no control over the privacy practices or policies of those third-party sites.

10. Cross-Border Data Transfers

We are based in Canada. When you share personal data with us (for example, by filling out a form on our website), that information may be transferred to and processed in Canada. In some cases, we may also transfer personal data to, store it in, or process it in other countries where we work with clients or service providers. We never transfer personal data unless it is necessary for the purposes described in this Privacy Policy, and when we do, we rely on the same legal bases for processing set out in Section 7.

10.1 Transfers from the European Union (EU) to Canada

Canada has been recognized by the European Commission as providing an adequate level of protection under the General Data Protection Regulation (GDPR). This means personal data can flow freely from the EU to Canada without additional safeguards.

10.2 Transfers from the United Kingdom (UK) to Canada

The UK government has also granted Canada adequacy status under the UK GDPR. This means personal data can be transferred from the UK to Canada without additional safeguards.

10.3 Transfers from the United States to Canada

When personal data is transferred from the United States to Canada (for example, when U.S. users fill out our forms), we handle it in line with PIPEDA and applicable provincial privacy laws in Canada. We also comply with relevant U.S. federal and state privacy laws, such as the California Consumer Privacy Act (CCPA/CPRA) and other state-level frameworks.

10.4 Other International Transfers

For transfers from other jurisdictions, we will take steps to ensure appropriate safeguards are in place so that personal data is afforded a level of protection consistent with applicable privacy laws.

No matter where your personal data originates, or where it is processed, we will only use it when we have a lawful reason to do so and only for purposes that are appropriate, necessary, and respectful of your privacy. Where we transfer personal data to countries without adequacy status, we implement appropriate safeguards, such as Standard Contractual Clauses (SCCs).

11. Data Retention and Storage Period

At LeadPerk, we keep personal data only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. When data is no longer needed, we will securely delete or anonymize it, unless retention is required by law.

We apply the following principles:

  • Purpose-driven – Data is retained only for the time needed to provide our services, carry out business operations, or meet legal, regulatory, or contractual obligations.

  • Limited storage – We do not keep personal data longer than necessary. For example, marketing and prospecting data is retained only while it remains relevant for outreach, and business records (such as invoices or contracts) are kept only as long as required by tax and accounting laws.

  • Regular review – We periodically review the personal data we hold and securely delete or anonymize information that is no longer needed.

  • Extended retention – In some cases, we may need to retain data for a longer period if it is reasonably necessary to:

    • comply with legal or tax obligations,

    • resolve disputes,

    • prevent fraud or abuse, or

    • enforce our agreements.

If we ever need to retain your personal data for longer than originally intended, we will notify you and, where legally required, seek your consent.

Storage Locations

Your personal data may be stored and processed in Canada, the United States, the United Kingdom, the European Union, or other jurisdictions where our service providers maintain secure facilities. We take steps to ensure that any such transfers are protected by appropriate safeguards, consistent with applicable data protection laws.

12. How We Protect Your Personal Data

At LeadPerk, we take all reasonable and practical precautions to safeguard your personal data and protect your privacy. We use a combination of technical, organizational, and administrative measures to help keep your information secure, including:

  • Technical safeguards such as encryption, secure servers, and firewalls.

  • Organizational measures such as restricting access to personal data to authorized personnel only.

  • Administrative practices such as staff training, confidentiality agreements, and regular reviews of our data handling practices.

Despite these measures, no method of transmission over the internet or method of electronic storage is entirely secure. A residual risk of unauthorized access or data compromise always remains. While we cannot guarantee absolute security, we are committed to protecting your personal data to the fullest extent reasonably practicable.


13. Your Privacy Rights

We respect your privacy and want you to feel in control of your personal data. Depending on where you live, you may have specific rights under privacy and data protection laws. These rights generally include the ability to:

  • Access the personal data we hold about you.

  • Request corrections or updates to your personal data.

  • Request the deletion of your personal data, subject to certain legal or contractual restrictions.

  • Restrict or object to the processing of your personal data.

  • Withdraw your consent where processing is based on consent.

  • Request a copy of your data in a portable format, where applicable.

  • Lodge a complaint with your local data protection authority if you believe your rights have been violated.

How to Access, Modify, Delete, or Challenge Your Data

If you wish to know whether we hold personal data about you, understand how it has been used, or know to whom it has been disclosed, you may contact us at any time. You may also request to access, update, correct, delete, or otherwise exercise any rights available to you under applicable privacy laws (such as the GDPR, UK GDPR, PIPEDA, or U.S. state privacy laws).

To make a request, please reach out to us using the contact details on your website our email us at privacy@leadperk.ca. We may ask for information to verify your identity before fulfilling your request. We will respond within the timeframes required by law. 

Children

LeadPerk does not knowingly collect or process personal data from individuals under the age of 16. In the event that we become aware that personal data has been collected from a child under 16, we will promptly delete such information.

Parents or legal guardians of children under 16 who believe their child’s personal data has been collected are encouraged to contact us to request its removal.

14. Modifications

We may update this Privacy Policy from time to time to ensure compliance with applicable laws and to reflect changes in our data collection or processing practices. When such updates occur, we will revise the “Effective Date” at the top of this Policy.

We encourage you to review this Privacy Policy periodically to remain informed about how we protect your information. Where required by law, or if changes are significant, we may also notify you directly (for example, by email or a notice on our website).

15. Complaints

If you have concerns about how we handle your personal data, please contact us using the details provided in Section 16 (Contact). We will make every reasonable effort to address and resolve your concern promptly.

If you are not satisfied with our response, you may have the right to lodge a complaint with a supervisory authority. For individuals in the European Union, this may be the Data Protection Commission or the relevant data protection authority in your country of residence.

16. Contact

If you have any questions, requests, or complaints regarding this Privacy Policy or our data practices, you may contact us at:

Email: privacy@leadperk.ca
Website: www.leadperk.ca

We will respond to all inquiries within the timeframes required by applicable privacy laws.